Through out this project, I identified an untapped market with in the toy industry, buildable rocket kits. There are the Estes rockets however they are not as detailed compared to the more common boat and plane models. Due to this I developed a detailed Saturn V model rocket, to showcase the idea to fill this gap, this buildable model idea would be extended to any and all kinds of rockets throughout history. Designed for both assembly, display, and the option to covert the model into a launch capable model. The rocket was modeled in OnShape and prototyped using 3D printing, showcasing my ability to innovate under tight deadlines. As I had just over 2 months to find a market, conceptualize, model, prototype, and build the model to showcase in a pitch video. The video was made to pitch the concept to Hasbro’s Spark design team, demonstrating my skills in market research, iterative design, and effective communication while delivering a unique toy concept with potential for real world application.